“WHO IS IT REALLY FOR, WHEN YOU SHARE PICTURES OF

YOUR PARTY, YOUR DANCING CHILDREN OR YOUR PRETTY

CUPCAKES ON INSTAGRAM OR FACEBOOK? IS IT FOR YOUR

FRIENDS AND FAMILY, OR IS IT REALLY JUST FOR YOU?

JOCELYN DE KWANT ASKED HERSELF THIS QUESTION.”

This is the intro of the 8-page feature in International Flow magazine issue 27. In this very personal feauture I explore the hidden reasons of our social media behaviour. Why do I want to share my pictures with an app. What’s in it for me? Do I get what I think I’m getting? Is it harmful? Why do I like it so much?